Starting a Business Blog

Review of GenBiz Solutions: Starting a Business Blog 3 Starting a Business BlogRecently Thomas MacEntee released his newest business endeavor, GenBiz Solutions.  As part of the exciting announcement they provided The In-Depth Genealogist with review copies of several guides.  Over the next few weeks you'll see my reviews of each.   This one is "Starting a Business Blog" by Thomas MacEntee. This 6-page guide is available for sale for $4.95 on his website.

GenBiz Solutions™ is an innovative series of guides for genealogists seeking to establish or enhance a successful genealogy-related business. GenBiz Solutions™ is a partnership of genealogy professionals, coordinated and led by Thomas MacEntee.

This guide is focused on starting a blog for your business.  While many people have started personal blogs this guide is helpful in figuring out how a blog can be beneficial to your business.  The topics Thomas covers include:

  • Create a Blog Plan
  • Your First Blog Post
  • Select a Blogging Platform
  • Setting Up Your Blog
  • Developing Blog Content
  • Must Have Gadgets/Plugins
  • Maintaining Your Blog
  • Marketing Your Blog
  • Search Engine Optimization
  • Blog Life Cycle
  • Advertisements
  • Tips & Tricks
  • Analytics- Measuring Success

Bonus Items associated with this guide... two Excel templates! The Blog Planning Template covers all the basic elements of a successful blog and helps you track their implementation on your blog.  Then there is a Blog Editorial Calendar Template which will help you plan out content in the future.  Then there is an entire page of links.

Overall this guide pulls together many pertinent topics for those wanting to make the most of their business blog.  In particular the information on Content and SEO are invaluable to those building their business.  Under the content heading he provides excellent advice on avoiding violating copyright and also protecting your own stuff.  Though I think this guide is ideal for someone who does not have a blog and would like to begin one; it is also a valuable guide to those who have had one for a while.  I know I'll be taking a second look at my own blog in the weeks to come.

About Jennifer Alford

Jennifer Alford is a writer, artist, and genealogy professional specializing in research in Jewish genealogy and the Midwest. As the owner of Jenealogy ( she creates engaging family history treasures to enhance the bond between generations. The love of photography, storytelling, and history combine in her blog and unique products. As part of The In-Depth Genealogist's Leadership Team, Jen is Publisher of IDG's monthly magazine, Going In-Depth.

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

3 thoughts on “Review of GenBiz Solutions: Starting a Business Blog