Recently Thomas MacEntee released his newest business endeavor, GenBiz Solutions. As part of the exciting announcement they provided The In-Depth Genealogist with review copies of several guides for independent review by The In-Depth Genealogist. Over the next few weeks you'll see my reviews of each. This one is "Creating a Marketing Plan" by Sharon Atkins. Sharon is a fellow graduate of ProGen 20 and recently published a book, The P.E.O. Founder's Scrapbook. Sharon has her own business and a lifetime of experience in marketing and sales. She shares her expertise in this 4-page guide is available for sale for $4.95 on his website.
GenBiz Solutions™ is an innovative series of guides for genealogists seeking to establish or enhance a successful genealogy-related business. GenBiz Solutions™ is a partnership of genealogy professionals, coordinated and led by Thomas MacEntee.
This guide is focused on creating a marketing plan for your business.
The topics Sharon covers include:
- Marketing Basics
- What is a Marketing Plan?
- Set Measurable Goals
- Establish Marketing Strategies and Tactics
- Determine the Core Market
- Define the Demographics of Your Specific Target Market
- Develop Your Core Communication Message and Value Proposition
- Establish a Marketing Budget
- Delineate Measurements of Success
Bonus item: Microsoft Word is a Marketing Plan Template
Her guide makes developing a marketing plan a more manageable effort by giving excellent examples of measurable steps to meet your business goals. Sharon's marketing tactics are a great place to start when trying to determine how you will build your business. She covers the importance of building your brand and focusing on areas that you see as your strengths. In today's market it is challenging to run a business and this guide provides concrete tools which make it manageable. Overall this guide gave me some excellent ideas for my own business. I would have liked to see more Sources and Resource links, but those provided are excellent ones that I have used a number of times myself.